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The 5 Ways You Can Become Your Very Best In Whatever You Do!

The 5 Ways You Can Become Your Very Best In Whatever You Do!

The Focus From An Athletics and Business Perspective

The art of doing your very best, I will go through five things that people can do today, that can help you become your very best. One of the biggest mistakes that people make in athletics and business. My main two main focuses are athletics and business, because I’ve being a football coach for almost 16 years, and that for 16 years now, and I’ve operated my business for almost as long. I’ve ridden the highs and lows of that, and as an athlete myself, playing Division one football ,at the University of Connecticut, and riding the highs and lows of being a starter, to be in to being out for a year, to having to come back to being your starter, and grinding to have that success again.

I think I’ve learned a ton about, what it takes to be your very best, and it’s something that’s a daily struggle for every single human being on earth. If you want to successful in what you do then it will always be a challenge. In this article, I want to give you some things that can help you in the process of trying to be your very best.

  • Understanding Your Actionable Goals

Number one: Understanding, understanding what your actionable goals are, and what do I mean by that? is you have things that you want to accomplish either on a daily, or yearly basis, or monthly basis, and you have to have actions for those things, in order to accomplish them.

So, for example if your goal in business is to generate 500,000 dollars in sales in the next six months. Okay, you have to have actual items that are going to take care of each of those things, so let’s start with some things that could be actionable in order to do that. A great example would be creating a Facebook Ads campaign targeting the New York City marketplace in finance. Okay, or financial planning something along those lines, you target that, and then you have the opportunity then to run those ads and generate leads, so that’s a step towards being your best and making that an actual goal.

Another specific actionable goal, might be to hire five salesmen on a commission level, giving them 20 percent commission for every sale that they get, and trying to generate for them a hundred leads a week, that they can follow up on. That’s an actionable goal that you could provide for people that work for you in order to generate an opportunity for you to get those sales, so actionable goals it’s not enough to just have $500,000 in the next six months in sales, you have to have actionable goals behind it, so that’s the first and most important thing.

  • Have A Process That Is Measurable

The second thing that’s real important, and critical to being your very best, is to have a process, a process that you go through every single day, in order to take steps towards your actionable goals, so what is your process, how do you come up with ideas, how do you brainstorm, how do you figure out ways to do things? If you’re an athlete, and your goal is to be first team All-County defensive back, and you’re gonna do that by training five times a week, for an hour a day, a half hour on strength, half hour on speed, and then two times per week catching balls every single a week, those are actual goals then the process is how you go about doing that.

When you go out and catch balls,you’re gonna catch 50 balls each time, you’re going to have your eyes on the ball as it comes all the way in, you’re gonna extend your arms, you’re gonna pull the ball all the way in, secure the football, turn up field and run. Okay, there’s your process, you have your actionable goals, you have your process, and you have to have that every single day, in order to gain steps towards your actual goal. So, that’s number two; having a process. So, number one, is having actionable goals, number two is having a process to reach those actionable goals.

  • Have Long Term Vision

Number three; is to have a long-term vision is, what is it that you dream about at the highest level in accomplishing? Not just goals, but what do you dream about being? when you have that vision, that vision has to be drawn out, or written out, whether you’re a visual person, or textual person, somebody who or — even if you’re someone that’s an audio person, you have to have a way that you can remind yourself of your vision every single day, every single day you have to remind yourself of your vision.

A vision is; Neil Armstrong landing on the moon, NASA’s vision and John F Kennedy’s vision was to put a man on the moon, that was the vision, they had a lot of actionable goals along the way, a lot of processes that were in place, but the vision was to put a man on the moon. Okay, and you have to make sure you have the vision, and once that vision did get accomplished, no one can forget Neil Armstrong taking the very first steps, and landing on the moon. So, number three is having a vision.

  • Holding Yourself Accountable

Number four; accountability, you must be accountable to all those things, your vision your actionable goals, and your processes. How are you judging yourself, and how are you holding yourself accountable, or having someone else that is holding you accountable? You must be held accountable, for all of the things that you have is actionable goals, your processes and your vision. Holding ourselves accountable requires a self-reporting process, tracking. Okay, a self-reporting process and tracking of what is getting done, this can simply be a checklist. Okay, and I see all the time people say, you shouldn’t have a to-do list, it disappoints you, lets you down.

There’s a difference between having a checklist, and a to-do list, and you make it simple, you have that accountable thing, that you have to have for you each week, and you limit it to somewhere between three and ten items, that each week you’re accountable for, and you can put that on a monthly basis as well, or yearly basis. If you’re doing a yearly basis, that goes along with your vision, and your actionable goals, and you might have three items, a weekly basis somewhere between three and ten items, that you can hold yourself accountable, that you can say yes I did, or I didn’t. And I listened to when people say, I’ll get rid of your to-do lists, however you do it, you need to have a checklist. You can do it in Evernote, which is a program that you could use on your computer, you could use it with paper, and post it on your wall, and you have to be accountable to yourself, in order to have the actual ability to be able to reach the next step.

  • Create A Self Imposed Reward System

Number five, and this is the — maybe the most important thing; you must create a reward system for yourself, how are you rewarding yourself? For each process along the way, how are you reward yourself for accountability, in football, as a football coach, we have a very defined reward system. Okay, a team winning or losing a game is a very definitive reward system, at the end of the year, you can see your record and have a pretty good idea how you did. Okay, if you accomplished all those things that you wanted to as a team. as an individual, okay as a coach, you could have all those items that you have, and maybe wins and losses wasn’t your only measurable things.

So, you might have to have a reward system based off of participation. You might have a reward system based off of what percentage of guys got in the weight room this year versus last year. You must have a reward system that measures and rewards you for what you accomplish. An example of another reward system that measures you, could be how many points your team scored in the season. An Individual may create a reward based on how many touchdowns you scored, but a better reward system would be, how many touchdown you scored, and then how many times you then rewarded the lineman who blocked for you, or the quarterback who threw you the ball but the most important thing is to create a reward system.

So, once you have that as your reward a win, or a loss, or a touchdown, then you create on top of that reward system, what I call supplemental rewards. If you accomplished your rewards, and your goals in a game, or in a week, or in a month. You might take yourself out to dinner something small, or if you’re in a relationship, you might reward your spouse by taking them on a vacation or to dinner, small rewards that reinforce the fact that you’re doing the right thing from a process standpoint, from accountability standpoint, from a vision standpoint, you must make sure that you take care of those things. Creating a reward system is the feedback that you need in order to keep doing each one of those other four areas. So, number one is actionable goals; number two, having a process, number three, having a vision. Creating a vision is number three; number four, accountability, and reporting, and number five, having a reward system, that you can track, to make sure you are reinforced, with proper feedback positive and negative, in order to be able to accomplish everything and to be your very best.

Being your very best, if you follow those five steps, you will create the opportunity to being your very best. Being your very best, does it mean that you are matching, or competing with anybody other than yourself? By learning to compete with yourself, you will then be able to compete with others effectively. You will learn to help others effectively, you will be able to figure out things that are most important to you, and to be your very best means the best that you possibly can do. It does not mean beating yourself up, by comparing yourself to others, but being your very best, being your best competitor, in order to accomplish all the things, you want to accom

by David Schuman @nucfootball on twitter and @daveschuman on instagram

you can contact him at

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Five things I do to make sure i focus on competing with myself and creating continuous improvement.

Stop Comparing Yourself With Others & Start Competing With Yourself

I am perplexed continuously after 16 years of running my own business, how often companies and individual make their sole focus of competition another company in anticipation of a zero sum game. Business has some very zero sum components but it is not a zero sum game. Competition is critical for business success and their are times when you must point out what your product or service does verses another product or service, but it should never be your focus.

Your focus should be on competing with yourself and figuring out ways that you and your company can defeat the best that you gave the day before, the week before, the month before or the year before. By focusing on your capabilities and limitations, you can adapt and refocus your business goals to compete to improve yourself and your company. Declaring a competition internally so everyone can improve is the very best way to create longevity and ride the highs and the lows of business.

Coach Schuman being interviewed on NUC Sports

Here are five things I do to make sure i focus on competing with myself and creating continuous improvement.

  1. I make a daily evaluation of my sales, outreach and marketing. Without sales there is no business and I measure it daily to make sure I see where we are doing well and where we are lacking. I uses tools like MailChimp to track my metrics on email marketing, I use products like Skipio to track and measure my text marketing and Facebook Ads metrics to track my facebook ads measurement and conversion. These tools are huge to see what is converting and what isnt. #insidetip — Never go 1 day without check your sales …this is key to staying on target
  2. I ask questions weekly of customers and of my directors to find out what is going on with our events/products. Establish a platform of communication with your customers. I get ccd on all emails that go to customer service, I don’t read and respond to all of them, but i do read and review up to 25 a week to keep a pulse as to what is going on. I put out fires when necessary and always speak to the person directly responsible for delivery to get the information I need. #insidetip don’t get into wars with customers. If they complain figure out if you can service them, if you can help them and how to satisfy them completely, if you they are unreasonable offer alternatives solutions and figure out what will make them happy, if they are a continuous and on going problem or threatening drop them as a customer. I never waste time and have my staff waste time with unreasonable people, let them make someone else’s lives hell. Do whatever it takes to keep every single other customer.
  3. Figure out where your product, event or solution needs improvement. Ask your team as to what they think can help. They are usually a great resource. Ask your customer what they may like about other products verses yours and figure out if thats something that should be incorporated in what you do. Track your improvement and tweaks. #insidetip never get complacent if you have success, that is the biggest way to go under in business. I know it almost buried me!
  4. Look for new marketplaces. You must continuously look for new marketplaces and opportunities for your business. In the 16 years in business, i have changed our focus several times in an effort to capture the marketplace. 2x I have created market dominance. Those 2x of market dominance is what keeps us in business today. At least 10x I have tested opportunities that failed. You need big wins to offset small losses. #insidetip, do not spend a lot of money on a new marketplace or opportunity without test marketing it. For example if you launch a product launch in 1 city and see how it goes before expanding nationwide.
  5. Find allies. This is critical, find parters internally and externally that will compliment your business and run those people. Those mutually beneficial relationships will grow your business 10x. #insidetip do not set up 50 of these partnership, focus on a few partnerships that can be radically successful.

If my advice is helpful please give me some claps and share with your friends and colleagues. As always I am here to help email me at

By David Schuman, Founder NUC Sports, @nucfootball @nuc_football in instagram or @daveschuman on Instagram

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Coach Schuman’s Book 4 Book Program


I have started my own Book 4 Book program. As a company we sell used and new books through We look for primarily books in the categories of sports, business, leadership, entrepreneurship, and self-improvement. For every book we sell at we will donate a book in these categories to a deserving athlete from our program. If you as an athlete would like to become a part of this program go to There is no purchase necessary to join the program just fill out the nomination form. If you would like to donate a book to our program we will take any all books but would look for books primarily in these categories:

  • sports
  • business
  • leadership
  • entrepreneurship
  • self-improvement
  • self-esteem
  • performance
  • training
  • sport skills
  • sales
  • finance
  • technology

We want to help the athletes that come to our program learn to read on areas that can help them improve in sports and post athletic career. The goal is to do this long before they go to college.

If you have books you would like to donate, please send to

Schuman Enterprises

c/o David Schuman

235 Barretta Court

Roseland, NJ 07068

We are looking for volunteers to help with this program as well, so email me directly at if you are interested in helping.


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