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Posts on Jan 1970

The Importance of Reaching Out In Football Recruiting I wanted to give athletes the understanding of how important it is to reach out to college in recruiting to get their name out there. In today’s social media environment, which so much information, so many hudl links and so much noise, it is important to know […]

The Importance of Reaching Out In Football Recruiting I wanted to give athletes the understanding of how important it is to reach out to college in recruiting to get their name out there. In today’s social media environment, which so much information, so many hudl links and so much noise, it is important to know […]
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How To Master The 40 Yard Dash Coach Schuman Teaching Mastering the 40 yard dash Mastering the 40 yard dash is one of the most important things any football player can do to improve their stock in recruiting or with the NFL. There are certain fundamental things that can be done to improve. I have outlined […]

How To Master The 40 Yard Dash Coach Schuman Teaching Mastering the 40 yard dash Mastering the 40 yard dash is one of the most important things any football player can do to improve their stock in recruiting or with the NFL. There are certain fundamental things that can be done to improve. I have outlined […]
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Why Going Over And Above In Everything You Do Is So Important!

Why Going Over And Above In Everything You Do Is So Important!

I was thinking today, so vividly how in our culture there is a great divide and it is not an educational divide (although pundits will tell you there is) or a technology divide (although many think there is and there may be), it is a divide of WILLINGNESS!

The willingness to to everything they can to be great at what they do and strive to be the best at it. I have been a business owner for 15 years, a football and track coach for 16 years, and someone who has worked with close to a half a million athletes in my lifetime as an athlete myself, through my business and as a coach and i have notice a great divide.

The divide between the people who are willing to go over and above to be successful and the overwhelming majority who struggle to understand the concept. The concept that at each task you must be willing to be exceptional. Most are willing to work to the status quo. This can apply to life, your business, sports or anything, but one thing is true, the ones that are willing to go over and above will have the advantage.

Here are examples of over and above and here are the opposite example.

Over and Above- I was asked if I could help someone find out the pro day dates of a particular school. #1 I have no obligation to do it, #2 it takes time out of my day. I did it and got the information to the person, because I value the relationship and know that relationships are reciprocal.

Not Over and Above- I am in a bind looking for a facility for an event and contacted a facility who did not have availability and could not turn it around fast enough. #1 They are not obliged to help #2 It is not there job to help. They decided not to help or refer me to anyone and in turn lost the opportunity for me to bring business to them in the future. One person in this case cost a business future business by not figuring out a way to add value.

Over and Above- I ask an employee to help me get an event running that they are not in charge of. That employee: #1 It is not his job to do #2 He is not compensated for it. Employee helps with event that he is not responsible for and takes on tasks that I had not thought of and executes them. He also figures out a way to get more people involved and asks for nothing. This person gets the value of opportunity begets opportunity. He understands by doing more he creates a positive atmosphere and more financial opportunity in the future and probably better tasks that he enjoys.

Not Over and Above- I ask an employee to make sure he spends extra time to have his assistants understand their tasks on an event that had some changes and make sure the customers no where they are supposed to be. #1 he believe he already did it #2 he feels it is someone else’s job. This employee chose to not do it, left promptly at the imaginary whistle of 5:30pm and went on with his life. The next day, disaster struck and people were at the wrong site, event coaches were confused and event got off to rocky start. Employee valued his time significantly and personal ego over reassurance and success. That employee lost his job and instead of going over and above to make sure his group was successful he blamed subordinates and he was accountable for their success or lack of it. This is a prime example of putting personal thoughts over willingness and care.

These two simple examples show how in just our jobs we can go over and above and succeed. Often we mistake going over and above for the fear of being taken advantage of. This is the biggest mistake someone can make. Who cares if someone has an ill motive, when you go over and above on everything you do, you get paid back 10x because other people are always watching.

Today in society we have a selfie culture a I want what I want now culture, and a i don’t like what your doing so I will protest you culture. What we need is a can do, willingness to do, how can i help you do it better, and how can i help you succeed culture. You will get everything you want when you do more than is necessary on everything you do. If you can stay late to get the job done do it. If you need to run one more spring to help the team win then do it. If you have to grab coffee on your way for someone else because you know they would like it then do it!

Success is born out of a willingness to do not just what is necessary but to do what is not necessary or ordinary.

Going over and above and the willingness to make a difference will benefit you self being, you mind, your business, and your sport. Your career will prosper and you will be regarding as someone who always gets the job done.

Follow me on here David Schuman, share with your friends and to learn more i can be reached on facebook @AskCoachSchu and or email me

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Why You Must Always Compete In Sports and The Workplace

Why You Must Always Compete In Sports and The Workplace

I have had the unique opportunity to have been a star athlete and division 1 football player , a football coach, and a entrepreneur for the better part of my adult life. It has given me a unique perspective on athletics, business and the workplace. I have been able to learn some very important things but most importantly that you must continue to have drive and always compete.

You may ask what do I mean by that? Gee that is exhausting ? Or once I get do a place don’t my experience and loyalty matter? The answer is I’m today’s economy and sports and business the only thing that matters is how your production is. I have learned over the years that taking care of people because you like them never works. Helping others getting a leg up and opportunity because you like them or respect them does work but they must always continue to value that with gratitude through competing and hard work.

I am always amazed at how, employees or people you work with are always asking for respect at a job when what they should be asking is how can I do more how can I bring in more revenue and how can I help the company grow. Every athlete , employee and competitor must be thinking about growing the bottom line. In sports that means team unity and performance to produce wins and in a company it means either reducing expenses or increasing growth in sales.

Increasing growth in sales is always the optimal goal cause only through growth does more hiring happen, more sales happens and more revenue in he company happen. When you grow a companies bottom line and top line you help them win. When they win you win. This is why I have across the board implemented for anyone that works for me a commission opportunity. I am not doing it because we desperately need the extra sales but do it as a test to see who really cares about the success of the company. The ones who really care want to make it grow. The ones who want to collect a check for their time invested will not. That test gives an owner valuable insight into the people involved in his company. I learn right away who wants long term success or who just wants their personal gain. See sales is the lifeblood of a company just like touchdowns are the lifeblood to create wins for a football team. You can have a business without revenue and you can’t have a winning team without scoring points.

Here’s how you run the program

  1. You pay employees or contractors for their normal job a base amount.
  2. You create a higher than normal commission structure and track it through a code or system
  3. You developing marketing materials for that person
  4. You give them expectations and how to complete what you need to generate revenue
  5. You watch how they react and how well they do

Once you complete the test you will know what kind of employees you have on your hand and you can develop their career from there.

If the employees are not willing to compete to be successful you will have an employee who will not stay with you in rough times and who will not be a top performer but will always be a mediocre to good performer.

The same goes for athletics. As a coach you can implement it by tracking goals and rewards that lead to points on your team. In football that is easy like tracking.

  1. Yards per carry
  2. Completion percentage
  3. Touchdown to interception ratio
  4. Pancake blocks per game
  5. Points inside the 10 yard line
  6. Turnover points conversion
  7. Red zone scoring percentage

And so on. These give you real measuring tools that individuals and team members can gravitate towards and win.

David Schuman

@nucfootball on twitter

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Project Life

Project Life

Project Life

I love when people in corporate ask me how work is or what is work like. Like its some finite object. Work to me is my life project and its ongoing. it make me laugh. Its not about what you own or what you drive or where you work or what business you do. Its the way you embrace each day not as a burden or obligation or something you think you need to do but a challenge and opportunity that you can embrace.

Its not how many kids or whose your mate but how you live in the moment and attack the future and handle each day as your life’s project. Its what you put on the life’s film from your perspective and your morality and values and no one else’s. Its how you never get caught up in fear and loss but what you learned and gained before and after the fear and loss. Its how you define yourself and now how others define you and remember that we all perish so cherish as much as you can and forget nonsense that just doesn’t matter because in the end it’s a choice between doing what matters or what doesn’t matter.

The canvas you paint is yours and you include everything you want on that canvas or don’t want so never include something you don’t want because your just wasting your space on your canvas.

If I choose to be frustrated or mad or care or don’t care I figure it out. I would love if my son answers the question of what does your father do for a living and he answered “he lives life attacks it and loves it. That’s what he does for living and he is the most successful person in the world at it. “

Written by david schuman

David Schuman 🏈👍

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How Parents and Recruiting Has Changed Radically Since I Started NUC Sports

How Parents and Recruiting Has Changed Radically Since I Started NUC Sports

I wanted to write this because i have found it interesting since starting NUC Sports in 2005 how the miseducation of the recruiting process and the lack of realistic expectations of parents have changed the landscape in how everyone handles recruiting.


NUC Athletes at the Top Prospect Camp at OU. Leon Mcquay USC, Desmond Jackson Texas, Bronson Irwin oklahoma, Greyson Lambert Georgia, and many other stars in this picture

In 2005 when we started NUC sports which was originally National Underclassmen Combine, with one event in New Jersey, the idea was to give underclassmen the opportunity to test and get their information into college coaches hands. At that time only us and Nike was really doing it and when the information got to the colleges. They weren’t bombarded by so much other nonsense that they were able to read it. Parents at that time were looking for way to get their son an opportunity and most were willing to learn as to what they had to do get that opportunity. Athletes like Tyrod Taylor, Joe Haden, Chazz Cervino, Carlo Calabrese and many other participated in that camp and thrived.


As we expanded and grew we were lucky in that only a few competitors grew with us and as we became successful, we partnered with groups like NCSA and Rivals and others that also created that opportunity. Through 2012, I saw not just event growth but also parents learning about the process. Yes, some were unrealistic but most were eager to learn. Then something radically changed in 2012 into 2013 that changed that understanding forever.


7v7 tourney from adidas


As we continued to grow in 2014, 7v7 was taking off, we ran 7v7 events, heck I even had my own club, but i saw something that wasn’t true about 7v7 that bothered me. I have been a football coach since 2001 and 7v7 was always a part of our high school summer and big part of improving and even getting noticed when we went onto college campuses, but….. 7v7 in the club event standpoint took off and there are ZERO college coaches at these events and there are ZERO evaluations being done.

Ok, i get it they claim to video some of them and maybe a few do, but I have never seen a camera on my team and I have been going for years, soooooo….. This creates parents THINKING there son is getting looked at and nothing is happening. They go to FREE camps with THOUSANDS of athletes and only the known athletes get looked at. THIS IS A PROBLEM! I think camps, combines and 7v7 are great to develop the athlete and help them learn to compete. It’s not the 7v7’s that are the problem but the messaging from it.


The problem is the parents THINK they are gonna get looked at from that! Absolutely not! A good friend of mine has a so that is a 20 offer athlete and he would always ask me, when will he get stars, what does he have to do to get stars and I would tell him….ONCE HE HAS OFFERS, HE WILL HAVE STARS.

Rivals, 247 sports and others are great sites, but they are REPORTING THE NEWS, not creating news. When an athletes gets offered then they really get interested. Parents think it is the other way around, it is not.


Recruiting services that over promise that an athlete will get recruited event though the colleges just hit delete or block their server. You must have someone physically reaching out for the athlete and not from a server. The understanding of what it takes to get recruited in todays era of social media creates more misunderstanding than ever. Athletes see other athletes on twitter getting offers and thinks that should be them.

The number of athletes competing to get recruited is higher than ever but the number of SCHOLARSHIP AVAILABLE are the same or even less than in the past. This is important to understand in all of FBS there is 85 scholarships available per team. There are 128 Teams in FBS and 124 Teams in FCS. FCS has 63 scholarships available per team and more than 1/3 of those teams dont offer the full amount.

So what does that mean?? that means that since there are 1,085,772 football players in high school in 14,000 high schools and there are only 2720 FBS schools, the likelihood of going to FBS is is almost exactly 1% and the likelihood of going FCS or FBS is somewhere between 1.5% and 1.7% on a scholarship depending on the number of FCS schools offering full scholarships. In each grade in high school there is approximately 271,443 football players…..So what does this all mean.


This equals a problem, on social media athletes think bombarding the college head coach with links is the answer and parents think that their high school coach is to blame or they went to the wrong event or even worse, THE CAMP HAD THEIR FAVORITES. This is all nonsense, when the best player is out there people notice him.

When colleges and evaluators are looking at athletes, they are looking for SUPERIOR SKILLS, POTENTIAL, UPSIDE, HEIGHT, SPEED, FREAK ATHLETICISM. I am forever inundated with parents claiming there son had a great day or he caught every ball or he worked the hardest, when the truth is in order for your son to get out there he must truly be the BEST!

College coaches want to win, high school coaches want to win and recruiting evaluators want to find the best. Everyone gets success from that, so there is no such thing as favoritism, there is GOOD and NOT AS GOOD or EXCEPTIONAL and NOT EXCEPTIONAL.


Everyone that has a camp is doing it for a reason, FREE IS NEVER FREE. Nike does it for their brand to sell more gear and shoes, Under Armour the same, to sell more memberships and get more athletes names to sell memberships to, FBU charges literally for the training, NUC we charge for the competition and the stats so colleges get them FREE, and others have there reasons, but know one thing.

If Under Armour doesn’t have their camp for FREE then then don’t sell more shoes, and if Rivals doesn’t get your info they cant sell you a membership, so on and so on, so make sure you go for the reasons that can help you in your process, not just for the gear. Free gear is nice but at the end the day you become a lead to sell the shoes down the road for $150.00 and the Christmas T-shirt for $40.00, so utilize the process to help you succeed in getting better.


The parents that tell other parents to go to event because their son is going is foolish and the parent who knows the athletes final objective is the genius. So many parents have no idea what they are doing, don’t do any research and expect radical results without investing in the process.

How can your son get his name out there by going to only one event and then giving up. How can your son go to one college camp and think he will get recruited. This is not magic, this is a process. You and your son must be diligent and forward moving all the time. You cant get caught up in disappointment and ego, but focus on what is the future and next steps to create that opportunity.


First off athletes should be going to camps, combines, 7v7 and such to not just get evaluated but to get better, know where they stand and find out where they have to go. The athletes that take that approach always get better and the parents that understand that do not lose their mind, when their son doesn’t get award or even paid attention to. Just go out and compete, if know one talks to you, then that tells you something!! YOU MUST GET BETTER!! If you don’t get recognized then you MUST GET BETTER!! The faster that athletes understand that and the faster that parents do the better off their son is.

I love to tell this anecdotal story. I was 6’1, 218 pounds in high school and was the State Small School Indoor High Hurdle Champ, I ran 14.4 in the high hurdles, ran an 11.0 100 meters, and ran 54.7 in the 400 IH and a 21 foot long jumper. As football player I had excellent statistics and was a RB and Safety in high school. I could catch, run, block, heck even throw, play defense and was fast as hell and I went on scholarship to UCONN which was D1aa or FCS not FBS. Next time your athlete believe he is D1, find out does he have the SPEED and SIZE to match, their is the rare Ryan Switzer (who was an NUC alum as well) who was undersized, but they always are beyond exceptionally quick or fast when they are undersized. So….

Keep improving, keep getting better, keep reaching out to schools and get real feedback to the level you may belong at and take advantage of the opportunity to get better. Parents, let your son compete, let him get better, and don’t worry about the nonsense of what someone has verse what you have but find out what can be done to get your son better, find out where he can play in college and for goodness sake, just go out and compete, get better, train and repeat that cycle over and over again, and you will get where you want to go!


David Schuman

NUC Sports

David Schuman on twitter

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The Nonsense of High School Stars Rating System

The Nonsense of High School Stars Rating System

Star Rating System For Football

I get this question more than any other question. “How does my son get star ratings, and does your camp help us get stars.” I want to completely dispel this non sense myth. You do not get stars from appearing at a camp, getting a high five from a coach at a camp or from event being a standout at a camp. With very few exceptions, you get stars one very simple and direct way. “BY GETTING COLLEGE D1 SCHOLARSHIP OFFERS!!”

Mind Blown!

I hope this doesn’t blow your mind, but this is the 100% truth. After 12 years of running camps, working all of the recruiting services and all of the scouting companies, online or off, I can tell you that this is the fact!

I implore parents to stop worrying about this 100% percent meaningless system and refocus your efforts on performing well at camps, on the field, putting together great film, visiting college, and meeting with coaches, to get the all important scholarship offer. All of your time doing anything else is a complete waste of time. Here’s an example of why!

I am friends with and had a young man, a tight end from a top program in New Jersey that is now 6’5, 245. I would tell his father when he played for my 7v7 program and came to our events, that when the offers come, so does the stars. It took some time but once he had a great spring, did well at a few programs, and had a great season on the field, he started to gain exposure. As he gained that exposure he never gained any stars.

I told his father when the offers come the stars will come. So he persisted, reached out to coaches in college, reached out programs on twitter, sent his film to colleges and sent the updates. Eventually 1 by 1 programs began to offer his son, but yet he had no stars. As he accumulated 5 offers, then 8 offers, then 15 offers, then 20 offers and finally the “RATING EXPERTS” slapped a 3 star rating on him and one or two gave him 4 stars!! Meanwhile, it took 20 offers for them to even take notice because the COLLEGES take notice first and then the stars come.

Get the exposure

This shows you how meaningless the system is and how irrelevant it is to getting recruited, to getting offers and to getting stars. Athletes will get the stars when he gets the offers. So get him to camps, get his film out there, contact coaches, meet with coaches and work the exposure side of the system to build his name, get his offers and then the stars will come.

Little known fact both Rivals, Scout and 247sports always give at least 2 stars to any athlete that has a bonafide offer from a D1 school. So when there final ratings come out if they didn’t know who you were before, you will magically have at least 2 stars.

Thats how Johnny Manziel and Marcus Mariota (Heisman Trophy Winners) only had 3 stars, and the number of offers and media exposure could dictate the knowledge of their offers, meanwhile the college coaches know he is the best already. You should always ask yourself, who will know more about football. A guy who played the game and coaches in college or some writer who sits a home in his underwear writing information that he must gather. Who has more intel? The college coaches and recruiting departments of a 50 million dollar BCS budget or the local writer getting paid 10k?

Don’t be fooled by the nonsense in chasing stars. Chase the scholarship, chase exposure and chase opportunity. If you get the offers the stars will come.

By David Schuman David Schuman

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To Do or Not To Do in Recruiting In this article, I am going to discuss ways to get recruited and ways to eliminate yourself from getting recruited. I am often dumbstruck by the lack of tact and lack of awareness that many athletes and parents have on how to get recruited, so i feel […]

To Do or Not To Do in Recruiting In this article, I am going to discuss ways to get recruited and ways to eliminate yourself from getting recruited. I am often dumbstruck by the lack of tact and lack of awareness that many athletes and parents have on how to get recruited, so i feel […]
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What Has Been Earned and How To Invest In Yourself So You Can Earn

What Has Been Earned and How To Invest In Yourself So You Can Earn

For over 15 years I have been a football coach, I have been privileged to work with many young athletes and families, and I have been lucky enough to own a business, work with customers and try to help them for the better part of almost 20 years, so here is how i define what has been earned and what it means to Invest.

I’ve Earned it Give Me the Ball Coach!

#1 No 17 year old had earned anything yet and most adults never gave themselves a chance. I get why parents, athletes, workers feel there athlete or themselves has EARNED a spot on a team, or deserve a pay raise or why a young person feels they have earned the right to do or say something, but most have not earned anything or developed the earning capacity. The definition of EARN is:

  1. A: to receive as return for effort and especially for work done or services rendered
  2. A : to come to be duly worthy of or entitled or suited b : to make worthy of or obtain for the suggestion

See earning is very different then ability or talent, to earn is receiving a return for the work you put in, I.E the labor or investment you put in. So I ask, at 17 in sports or as an adult at your job, who has put in any work, are you working 40,50,60 hours a week or more on your craft for a very long extended period of time. How can you have earn if, you have been just showing up, going through the motions and putting in a limited amount of time and effort.

In order to earn and receive a return you must continue to invest over the long haul year in and year out day in and day out in order to have the opportunity for the return. Se in the definition, it doesn’t say you EARN this if you put in 10 hour or you get EARN this if you put in 100 hours, what is says is that you earn for services rendered and it does not give a timeframe. In definition 2 it goes a step further, It discusses to come to be DULY WORTHY OF or ENTITLED OR SUITED and further by suggestion.

Definition 2 can only happen when others feel you have done something to be WORTHY or a 3rd party feels you deserve it. That means you begin to chase earning something that may or may not be attainable, without first investing in one’s craft.

In sports and in business, if you expect to earn because of something you “THINK” you have done and earned you will always be disappointed. Earning ability is subjective to the person who is viewing the potential earner.



Warren Buffet Believes In Investing In Yourself, It Seems To Have Worked Out For Him

No, I am not talking about it in a financial capacity, although investing in your success financially is important. I am talking about investing in HARD WORK, SWEAT EQUITY, LIVING AND LEARNING, PRACTICING EVERY DAY FOR HOURS, AND WORKING AS CLOSE TO 100% CAPACITY AS YOU CAN.

To Invest: devote (one’s time, effort, or energy) to a particular undertaking with the expectation of a worthwhile result.

Devoting one’s time, effort, or energy to something with the expectation of a worthwhile result. I feel this definition is so critical for any athlete, business person or individual trying to create success. You are only as good in what you put into something with the expectation of result. That does not mean a guarantee! What it does mean that if you DO NOT INVEST you will not get any result. So what does that mean?

For an athlete that means working hard and tirelessly on your craft, day in and day out so you have that chance at the result you desire, but WHAT IS A GUARANTEE is that IF YOU DON’T INVEST YOU WILL NOT GET ANY RESULTS! So understand if you want the opportunity and the chance to be successful you must invest in yourself and your craft! This means for athletes when they work out they must be all in, when they practice they must practice with maximum effort.

Worked For Napoleon Hill in Think and Grow Rich, Worked For Jerry Rice the greatest receiver of all time in the NFL

When they learn as a student they must be a diligent learner. The option if you don’t do that is MINIMUM OUTPUT and MINIMUM EARNING POTENTIAL! You must invest in the process of what you are doing, your productivity levels must be very high and very efficient and you must INVEST DAILY in order to have the opportunity for success, for the chance at earning and the ability to expect a worthwhile result.

So as a young person you haven’t earned until YOU INVEST for thousands and thousands of hours. As an employee until you invest in your craft and learn and develop your skills you will not GET TO EARN and you will not achieve the best results. How can just showing up give you the ability to grow and earn it doesn’t, not until you INVEST in effort, energy, and time you will never get the chance for great results.

“In “So Good They Can’t Ignore You,” author Cal Newport says that what makes ridiculously successful people so successful is they’re experts at practicing — they can push themselves to the exact limit of their skillset and thus expand their abilities day after day. If you’re not expanding yourself in such a fashion — called deliberate practice in the org psych lit — you’ll never be ridiculously successful.”

Malcolm Gladwell Argues you need 10,000 hours of deliberate practice to become a master in your craft. That may or may not be true, but your ability to address the skill needed and the ability to invest the time and effort and energy necessary to become the best is critical.

Gladwell does stat in clarification of his argument “There is a lot of confusion about the 10,000 rule that I talk about in Outliers. It doesn’t apply to sports. And practice isn’t a SUFFICIENT condition for success. I could play chess for 100 years and I’ll never be a grandmaster. The point is simply that natural ability requires a huge investment of time in order to be made manifest. Unfortunately, sometimes complex ideas get oversimplified in translation.”

TRANSLATION is you must INVEST to have a CHANCE to be SUCCESSFUL. So the next time you feel you have earned something you must ask yourself, your family member, your teammate, or your co-worker, what did you INVEST in order to think you deserve some reward or earned something. If they answer is 100% all the time in your craft, then there is a chance you can get there, but if its a percentage less that 100% then your chances of success significantly drop. The mirror never lies and if you invest in yourself you can always give yourself the best chance and opportunity for success and earn your way up the ladder, in sports, in business and in life.

This article is written by David Schuman, email me with comments and suggestions on here or send me your thoughts at the below on twitter or email me at

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5 Unique Skills of Outstanding Coaches

5 Unique Skills of Outstanding Coaches

After interviewing many of the top coaches in last year’s success for life podcast and my principles from coaching myself, I wanted to share the 5 unique skills of outstanding coaches.

Coach Schuman Handing Out the Winning Trophy At the NUC All American Game

  1. They must CARE about you or the athlete being coached.

This is the most important thing any coach can do. They must truly care about the success, the person and the welfare of the athlete. Each individual must be treated accordingly. The coach must care about that athlete’s development and success. He must have a deep interest in that athlete as a person, not just as a performer. That means getting to know him as much as possible and spending time to make that happen.

Coach Tom Herman of Houston (now Texas) hugs and kisses every player player before each game to celebrate their sacrifice before they go out to the field. That act goes along way with the players, they know he cares about them and their welfare as a person. This article tells you more about it.

Tom Herman Hugging players at Houston, he is now the head coach at Texas

2. They must be TIRELESS WORKERS

Coaching is a process of learning and developing your craft. You must be willing to work long hours for not much pay, doing unexciting things in order to become a great coach. Its not just about the on the field coaching, but the video watching, the planning, the understanding players, the relationship building, the off the field training and much more that helps the coach become great.

In the series “All or Nothing” which covered the Los Angeles Rams, you saw assistants Coach Fassel and Coach Williams sleeping in the office, because they had a late night film session. Those coaches slept many nights in their offices due to the great dedication they have to being the best. Its no coincidence they are NFL coaches with that prodigous work ethic.

3. They must be a DILIGENT LEARNERS

It does not matter how long you have been coaching, you must be willing to continuously learn more about your sport and be willing to find out all the nuances you can about your sport. You must attend clinics and speak with other coaches and peers to stay up to date as to how things get done in your sport.


This is so important, not only must they be able to lead players and coaches, but have the ability to be adaptable. This means you must be able to work with players of different backgrounds, different skill levels, different socio-economic backgrounds, different races and ethnicities and understand how to take many many different factors and create a great environment for success. They must create astounding skills, must be able to teach and develop those skills. They must understand each players needs and motivations and how to get the most out of the them. They must understand each coaches’ motivation and get them all on the same page. They must be able to identify problems and issues on the team and address them quickly and move on to the next one.

It takes the adaptability and positivity of John Wooden, the bold determination of Winston Churchill, the quiet resiliences of Franklin Delano Roosevelt, the diligence of Nick Saban, the motivative skills of Urban Meyer, the longevity and grace of Eddie Robinson, the intelligence of Bill Gates, the savy of Warren Buffet, The calculated resolve of Frederick Douglass, the relentlessness of John Calipari, the patience of Nelson Mandela and the fearlessness of George Washington to be a great coach.

John Wooden’s Pyramid of Success


This is not something often discussed in coaching but is definitely a required skill set. At times, things will not go your way, you may not have the athleticism in the team you want or you may be under fire. The persistence to always think long term and fight the good fight day in and day out while addressing near term issues is critical. On a daily basis many things come up that a coach must deal with and in order to be a great coach you must handle those every day while maintaining your vigor. Coaching, in particular being a Head Coach, requires the ability to weather the storm and stay positive. The great coach maintains positivity while dealing with the negatives. The master head coach can persevere and persist when others would quit. The coach who can do this and keep plugging a way will ultimately be successful.

Winston Churchill in World War II prepared his country for the Germany’s invasion by preaching persistence and determination at all times. This leadership providing the backdrop of a country that would endure air raids, massive loss and destructive bombings but helped them persist into a daily battle that allowed the British Navy to defend their country against the Nazis and thwart their invasion.

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e great Winston Churchill

These Five Qualities as a coach will help you gain the opportunity for great success and lay the foundation for your continuous personal success, player achievement and career advancement.

This article was written by David Schuman

David Schuman and can be reached via email as well at

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